Key Takeaways
- GrowGeneration Corp. unveiled two new propagation products under the Char Coir brand: the Coco Coin Tray and Insert Tray for controlled environment agriculture.
- The Coco Coin Tray features 50 compressed, RHP-certified coco coir plugs that expand with water to create a uniform growing medium.
- The Insert Tray is a durable, reusable 50-cell propagation tray compatible with multiple grow media and designed for commercial environments.
- The new propagation system supports GrowGeneration's strategy to drive higher-margin sales through proprietary, in-house product innovation.
- Products are available through GrowGeneration's retail locations, e-commerce platform, distribution network, and select retail partners nationwide.
GrowGeneration's New Propagation System Addresses Commercial and Consumer Markets
GrowGeneration Corp. (NASDAQ: GRWG) announced the launch of two new propagation products under its Char Coir brand on March 24, 2026. The Coco Coin Tray and Insert Tray target gardeners, commercial growers, and greenhouse operators seeking alternatives to traditional soil or peat-based methods.
The new Char Coir Propagation System expands GrowGeneration's proprietary brand portfolio in growing media and propagation, supporting the company's margin expansion strategy through differentiated product development.
“Most growers want the same thing: better starts, less transplant shock, and healthier plants,” said Michael Leone, Founder of Char Coir. “The Coco Coin Tray and Insert Tray give them a simple, scalable solution that expands with water and creates the ideal environment for early root development, without the mess of soil and without the sustainability concerns of peat.”
Technical Specifications and Features
The Coco Coin Tray contains 50 compressed, RHP-certified coco coir plugs that expand when water is added. The coir material is triple-washed for low salt content, buffered for stable pH and low electrical conductivity, and sourced from a single origin for consistency.
The Insert Tray functions as a durable, reusable 50-cell propagation tray designed for commercial use. It accommodates various grow media including coco coir, peat plugs, and rockwool, while fitting standard 10×20 flats.
GrowGeneration's Strategic Focus on Proprietary Products
The system follows a three-step process: adding water, inserting seed or clone, and transplanting to final growing medium. This approach addresses cultivation challenges by promoting faster root development and reducing transplant stress.
“Propagation is a critical stage in the cultivation cycle, and growers are increasingly focused on consistency, efficiency, and scalability,” said Darren Lampert, GrowGen's Co-Founder and Chief Executive Officer. “The introduction of the new Char Coir Propagation System reflects our commitment to developing proprietary products that improve grower outcomes while supporting our long-term margin expansion strategy.”
Both products are available through GrowGeneration's retail locations, online platform, and distribution network as part of a broader retail merchandising program.
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