Food Tech Investments & Funding Round

Grammy Winner Zedd Invests in BetterBrand™

Zedd invests in BetterBrand™, achieving a record $170M Series A for the food tech innovator led by Aimee Yang.
Key Takeaways
  1. Record-Breaking Funding: BetterBrand™, spearheaded by Aimee Yang, secures a historic $170 million Series A funding round, marking the highest valuation for a company led by a female founder in venture history.
  2. Celebrity Investment: Zedd, the multi-platinum, GRAMMY Award-winning artist, joins BetterBrand™ as an investor, endorsing the company’s innovative approach to healthier eating.
  3. Product Collaboration: The partnership introduces the Zedd x The Jalapeño Cheddar Better Bagel, aligning bold flavors with high protein and low carb benefits.
  4. Expansive Reach: BetterBrand’s products, including ‘The Better Bagel,’ are widely accessible, reaching consumers across 2000+ locations and online, expanding the potential of healthier carb alternatives.
  5. Mission-Driven Innovation: With its proprietary Grain-changing Technology™, BetterBrand™ aims to revolutionize the refined carb space, delivering products that marry craveability with health benefits.

BetterBrand™, a pioneering force in the food tech industry, is making waves in the refined carbohydrate market – a sector with a staggering $12 trillion valuation. This dynamism is further accelerated by the announcement that Anton Zaslavski, globally known as the GRAMMY Award-winning artist Zedd, has invested in the company. This move comes hot on the heels of BetterBrand’s remarkable Series A funding round, which closed at a $170 million pre-money valuation, an unprecedented figure that sets a new benchmark for female founders in the venture capital landscape.

Zedd, whose musical prowess has earned him worldwide acclaim, has a portfolio that includes collaborations with top-tier artists and headlining major music festivals. His endorsement of BetterBrand is not just a business move; it’s a testament to his commitment to health and wellness, which resonates with his personal dietary preferences. “The Better Bagel,” a staple in his high-protein, low-calorie diet, exemplifies the kind of innovation Zedd stands behind – a product that doesn’t sacrifice taste for nutritional value.

The collaboration between Zedd and BetterBrand has culminated in the creation of The Limited Edition Zedd x The Jalapeño Cheddar Better Bagel. This product is not only a flavor sensation with its infusion of fresh jalapeños and vegan cheddar but also a nutritional powerhouse, offering protein equivalent to four eggs and a low sugar content of less than a gram. This exclusive offering from November 8th, 2023, aligns with the company’s vision to provide healthier food choices without compromising taste.

Zaslavski’s addition to BetterBrand’s roster of prominent investors, including industry leaders and celebrities, underscores the company’s impressive trajectory since its inception in 2021. With a growth rate of 800% yearly, BetterBrand’s ability to attract significant investment reflects the company’s successful market penetration and the efficacy of its “grain-changing” technology.

The reach of BetterBrand’s suite of products is expansive, available not only on their website but also across many retailers in the United States and the United Kingdom. Their flagship product, ‘The Better Bagel,’ embodies the company’s innovative spirit by offering a healthier alternative to traditional carb-heavy options without added sugar.

At the helm of BetterBrand is Aimee C. Yang, the visionary CEO and founder whose educational background and experience span prestigious institutions and various expertise fields. Yang’s leadership and entrepreneurial acumen have propelled the company to achieve milestones that include redefining the landscape of healthy eating and setting records in the venture funding arena.

BetterBrand™ stands at the forefront of a transformative era in the food industry, where health-conscious consumers no longer need to choose between delicious and nutritious. With the support of Zedd and other investors, BetterBrand™ is poised to redefine what it means to indulge in refined carbs, one innovative product at a time. 

Image provided by BetterBrand

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