Key Takeaways:
- GreenTech Americas 2025 attracted 7,195 professionals, a 19% increase in unique visitors compared to the previous edition
- The sixth edition was held at the Querétaro Congress Center from March 24–26, featuring 250 exhibiting companies
- Bionomic’s BioShield won the inaugural GreenTech Americas Innovation Award
- The conference program covered topics including financial planning, sustainable production, automation, and data-driven cultivation
- The third annual Power Day focused on people, corporate culture, and workforce development
GreenTech Americas Closes Sixth Edition with Higher Attendance
The sixth edition of GreenTech Americas wrapped up on March 26 at the Querétaro Congress Center, drawing 7,195 professionals over three days. The figure represents a 19% increase in unique visitors compared to the previous edition. A total of 250 companies exhibited at the show, which focuses on the Latin American horticulture market.
First-Ever Innovation Award Presented During GreenTech Americas
During the opening day, GreenTech Americas handed out its Innovation Award for the first time. The winner was Bionomic, recognized for BioShield — a biological product compatible with both organic and conventional agriculture. According to the organizers, the product delivers an immediate effect and is still under development.
Second place went to Será, a platform aimed at helping greenhouse operators communicate and build strategies without requiring full autonomy.
What Happened on the Show Floor
Conference Sessions
The event’s conference program ran alongside a Leafy Greens Workshop and covered topics such as financial planning, sustainable production, water and energy management, climate considerations, automation, and data-driven cultivation.
Power Day Returns for a Third Year
GreenTech Americas held its Power Day for the third time, themed “People First: Your People, Your Greatest Asset.” The session brought together speakers Erik Pekkeriet of Wageningen University & Research, Jorge del Toro of Finka, and Oscar Woltman of Phoenix Consultoría to discuss how corporate culture, training, and planning affect workforce efficiency and retention.
Pekkeriet shared his take: “The Power Day shows how mature and professional the Mexican greenhouse industry already is. Strong management is in place; the next step lies in smarter implementation of technologies that support workers and drive quality and added value.”
What Attendees and Exhibitors Said About GreenTech Americas
Visitors
Jorge del Toro, General Director of FINKA (Mexico), described the event as a useful space for both reconnecting and prospecting: “I had the opportunity to reconnect with friends, clients, and suppliers, and also meet new people in the industry. It’s a great space to strengthen relationships and have meaningful conversations about where our industry is going.”
Pete Van Zijl from NatureSweet (USA), who has been attending the industry for over two decades, said the show serves as a gathering point: “We come from different parts of the world and various states across the country, and this event has become the place where, as professionals, we can come together.”
Víctor M. Romero-Niembro, a consultant at the Asociación de Horticultores de Bernal en Agropark, has attended since the first edition and said he has already registered for the next one: “Every year I see growth and new opportunities. It’s an excellent space to greet old friends and to meet new clients and do projects.”
Exhibitors
For Suga Coco, based in India, this marked a fifth consecutive appearance at GreenTech Americas. Director Suga Kumaravel said the Latin American market remains a priority: “We connect with growers. That’s why we are participating as exhibitors for the fifth time.”
Juan Labastida, Marketing Manager Mexico & CAM at Enza Zaden, described the show as a fixed point in the company’s calendar: “We have the opportunity to talk with clients, partners, and friends from the horticultural industry. This is where professionals come together.”
Stefano Liporace, Sales Manager at Vifra (Italy), pointed to the business potential in Mexico: “GreenTech Americas is a highly professional expo where real business gets done. Despite the global challenges, we see significant potential in the Mexican market.”
