Key Takeaways
- NatureSweet has launched Golden Cherubs®, a new golden grape tomato variety combining intense sweetness with bright, tangy flavour, expanding its top-selling Cherubs® snacking tomato franchise.
- Golden Cherubs® are grown in greenhouse environments in Mexico, ensuring consistent year-round quality, and are Fair Trade Certified™, Non-GMO Project Verified, and produced by a B Corporation.
- The product is available in a 10 oz recyclable, resealable, and rinse-ready package and began rolling out in select stores nationwide in mid-May 2026.
- Like all NatureSweet snacking tomatoes, Golden Cherubs® are vine-ripened, hand picked, and sustainably grown using NatureSweet's proprietary cultivation process.
- The launch reflects NatureSweet's broader mission to transform the lives of agricultural workers in North America while continuing to innovate in the premium snacking tomato category.
NatureSweet Launches Golden Cherubs®, a New Golden Grape Tomato Variety
NatureSweet has expanded its Cherubs® portfolio with the introduction of Golden Cherubs®, a new golden grape tomato marketed as delivering an intense sweetness paired with a bright, tangy flavour profile. Branded under the tagline “Out of This World Sweet Tomatoes,” the new variety builds on the established consumer appeal of Cherubs® — NatureSweet's best-selling snacking tomato line — with a distinctive golden colour designed to stand out across fresh snacking, salads, and meal preparation occasions.
“We are excited to add another tomato to our Cherubs franchise. Golden Cherubs are just as bingeable, combining bright tanginess with the sweetness our Cherubs are famous for,” said Tobianne Paul, Chief Marketing Officer at NatureSweet.
Greenhouse-Grown, Fair Trade, and Sustainably Certified
Golden Cherubs® are grown in greenhouse environments in Mexico by NatureSweet's Associates, providing consistent, year-round availability. The product carries Fair Trade Certified™ and Non-GMO Project Verified status and is produced by a recognised B Corporation. Tomatoes are vine-ripened for peak flavour, hand picked, and cultivated through NatureSweet's proprietary sustainable growing process.
Packaging, Availability, and NatureSweet's Mission
Golden Cherubs® are available in a 10 oz package featuring NatureSweet's recyclable, resealable, and rinse-ready design. The product began rolling out in select stores nationwide in mid-May 2026. NatureSweet positions the launch as part of its ongoing commitment to category innovation while advancing its core purpose: transforming the lives of agricultural workers in North America through fair, sustainable employment practices.
