Key Takeaways:
- NatureSweet® and Barilla® have launched a co-branded campaign, “Salads Done Right,” to transform salads with a new spin.
- The campaign features NatureSweet Cherubs® snacking tomatoes and Barilla’s Protein+® Cellentani pasta.
- The combination boosts the nutritional value of salads with antioxidants, protein, fiber, calcium, vitamins, and minerals.
- The campaign includes inspiring recipes, in-store signage, custom displays, retail media placements, and targeted digital advertising.
- The campaign aims to inspire consumers to create delicious and nutritious pasta salads for summer events.
NatureSweet®, North America’s leading vertically integrated agricultural company and top-selling brand in snacking tomatoes, has teamed up with Barilla®, the world’s leading pasta maker, to launch their co-branded campaign, “Salads Done Right.” This campaign aims to offer a new spin on salads by combining NatureSweet Cherubs® snacking tomatoes and Barilla’s Protein+® Cellentani pasta.
Nutritional Boost
The combination of NatureSweet Cherubs® snacking tomatoes—packed with antioxidants—and Barilla’s Protein+ Cellentani pasta enhances the nutritional value of each salad. Barilla Protein+ Cellentani, a corkscrew-shaped pasta made with classic golden wheat and protein from chickpeas, lentils, and peas, pairs perfectly with the sweet snacking tomatoes. This fusion of flavors and textures elevates any salad into a delicious and nutritious meal.
Leadership Perspectives
Lori Castillo, Vice President of Marketing at NatureSweet, highlighted the benefits of the partnership. “This partnership is creating mouthwatering summer pasta salads that are packed with protein, fiber, calcium, and even more vitamins and minerals,” Castillo said. “Our fresh and sweet snacking tomatoes complement the pasta recipes beautifully, the perfect balance—light, refreshing, and satisfying—for families on-the-go, embarking on their next summer adventure.”
Campaign Features
The “Salads Done Right” campaign will include inspiring recipes, strategically located signage in both produce and pasta aisles, captivating custom displays, retail media placements, and targeted digital advertising to engage online consumers at Kroger and ShopRite stores. These efforts aim to enhance consumer awareness and inspire creative salad preparations.
Marketing Insights
Angie Cotter, U.S. Pasta Brand Marketing Director at Barilla Americas, expressed enthusiasm for the campaign. “Pasta salad season is one of our favorite times of the year at Barilla,” Cotter said. “Pasta is truly the perfect base to any salad and the addition of NatureSweet snacking tomatoes is a great pairing. We hope that our partnership together inspires fans to get creative in the kitchen as they prep for BBQs, picnics, or weekly meals.”
NatureSweet Latest News
NatureSweet’s New Greenhouse Venture in Arizona (2024/02/14)
NatureSweet, the top snacking tomato brand in North America, has added a new greenhouse facility in Bonita, Arizona. This move will enhance the state’s agricultural prowess and offer new employment opportunities. The project is set to generate 250 jobs over three years, with an initial investment of $5 million. The Bonita facility will cultivate D’Vines cherry tomatoes, with plans to expand its product lineup to include other vegetables. The initiative has garnered support from key figures in Arizona’s government and local leadership.
Introduces Sweet & Seedless Mini Peppers (2024/02/02)
NatureSweet has recently launched Constellation Sweet & Seedless Mini Peppers, a colorful and crunchy medley of red, yellow, and orange sweet peppers. These seedless peppers are perfect for snacking, grilling, and enhancing meals and salads. The product is available in 14oz packs and has received rave reviews from consumers. The peppers are sold at selected retailers, including Costco, Giant, and Giant Eagle.
Commits to Fair Trade Certification for All Branded Tomato Products (2023/10/18)
NatureSweet, the leading greenhouse-grown produce company, has announced that all its branded tomato products are now Fair Trade Certified™. This certification ensures that the tomatoes meet rigorous safety, environmental protection, and sustainable livelihood standards and that workers earn sustainable livelihoods. A percentage of profits from NatureSweet’s Fair Trade Certified™ products are contributed to a community development fund, which has already invested $2.4 million in impactful projects benefiting more than 2,100 NatureSweet employees and estimated to impact more than 10,000 agricultural workers in the future.
Introduces Bite-Sized Snacking Tomatoes (2023/09/28)
NatureSweet, a leading greenhouse grower, is expanding its offerings to the food service industry with bite-sized snacking tomatoes. The company’s tomatoes are handpicked and packed with flavor, making them a versatile addition to various dishes. They are available in 10oz and 32oz packaging options. NatureSweet is committed to making a positive social, environmental, and economic impact and has earned multiple certifications. Greenhouse-grown produce offers several advantages over traditional farming methods, including consistent, superior quality, and year-round availability.
NatureSweet Becomes B Corp Certified (2023/06/23)
NatureSweet, the renowned tomato brand, and leading greenhouse-grown produce company, has achieved B Corporation Certification (B Corp), making it the largest Controlled Environment Agriculture (CEA) company in the world to earn this prestigious distinction. With a commitment to transforming the lives of agricultural workers in North America, NatureSweet has been dedicated to building a business model grounded in treating people with dignity, which has been the driving force behind its success for over 30 years. By pursuing B Corp certification, NatureSweet aims to inspire the $80 billion fresh produce industry to prioritize the well-being of workers and their communities as a foundation for growth.
Files Third Lawsuit Against Mastronardi Produce Alleging Mimicking of Licensed Packaging (2023/04/13)
NatureSweet, the exclusive provider of greenhouse-grown veggies, has filed a lawsuit against Mastronardi Produce LTD and Mastronardi Produce-USA, Inc. for imitating their authorized packaging and confusing customers. Mastronardi is accused of attempting to “borrow” equity that the NatureSweet CHERUBS® brand has built and fostered for more than ten years. NatureSweet has invested millions in marketing its brand, and this litigation aims to defend the integrity of the grape tomato category. NatureSweet requests that the court order Mastronardi to stop using its new packaging for grape tomato products.
Mission Produce™ & NatureSweet® Enter 3PL Partnership in Laredo, Texas (2023/09/07)
Mission Produce, Inc. and NatureSweet® Tomatoes have announced a long-term third-party logistics partnership leveraging Mission’s state-of-the-art distribution center in Laredo, Texas. Mission will provide NatureSweet with cold storage, cross docking, repacking, inventory management, access to quality inspections, and other services. The move is anticipated to support the expansion of NatureSweet’s greenhouse portfolio and improve the distribution of its top-selling produce.
Image provided by NatureSweet
