Key Takeaways:
- GreenTech North America's first edition will take place September 23–24, 2026, at the Pennsylvania Convention Center in Philadelphia
- 95% of exhibition space is already sold, with 90+ exhibitors and over 1,000 attendees expected
- Cole Mucci, CEO & Founder of KingsOne Farms, has been confirmed as a keynote speaker
- The conference program is structured around four pillars: water, crops, energy, and people
- Visitor registration opens at the end of March 2026
GreenTech North America Set for Philadelphia Debut in September 2026
GreenTech North America, a new trade show focused on sustainable and high-tech horticulture solutions, is reporting strong early momentum ahead of its inaugural edition. The event is scheduled for Wednesday, September 23 and Thursday, September 24, 2026, at the Pennsylvania Convention Center in Philadelphia.
With 95% of its exhibition space already sold and a keynote speaker confirmed, the event is drawing significant interest from across the horticulture industry ahead of its official launch.
GreenTech North America Event Overview
GreenTech North America is designed to connect industry leaders, innovators, and growers to advance sustainable horticulture across North America. The event expects to host more than 90 exhibitors and over 1,000 attendees.
The core audience includes growers and breeders across vegetables, soft fruits, ornamentals, leafy greens, and medicinal plants, alongside suppliers, education and research institutes, dealers, investors, retail representatives, government officials, and students.
Exhibition Floor Nearly Sold Out
Industry demand for exhibition space has been substantial. With 95% of the floor already committed, the near sell-out reflects strong appetite from technology providers and solution partners seeking direct access to North American growers and decision-makers.
Conference Program and Keynote Speaker
GreenTech North America has confirmed Cole Mucci, CEO and Founder of KingsOne Farms, as a keynote speaker for the event.
“Knowledge sharing is critical as greenhouse agriculture continues to evolve,” said Mucci. “While new technologies and automation are shaping the future of our industry, it's important we don't overcomplicate things and continue focusing on the fundamentals of good growing.”
The broader conference program is still under development, with additional speakers and topics to be announced in the coming months.
Four Content Pillars
The conference is structured around four key themes: water, crops, energy, and people. Sessions will cover areas including water management and recirculation technologies, emerging vegetable varieties, alternative crops, energy-reduction innovations, government initiatives, labor shortage responses through automation, and updates on the H-2A visa program.
A knowledge committee is overseeing program development, comprising Chieri Kubota (The Ohio State University), Tom Stenzel (CEA Alliance), Laura Bautista Jalon (Wageningen University & Research), Max van den Hemel (Delphy), Aad van den Berg (Delphy), and Mariska Dreschler (GreenTech).
Registration For GreenTech North America
Visitor registration for GreenTech North America is set to open at the end of March 2026. Further information is available.
