Key Takeaways
➤ Increase in sales among loyalty program members: Agricultural retailers using the GROWERS Loyalty Program reported higher sales from program members compared to non-members in 2024.
➤ AI-powered insights integrated: The program now includes Axiom, an AI engine developed by Agmatix, providing real-time recommendations, predictive insights, and tailored incentives.
➤ Customizable loyalty structures: The program adapts to seasonality, geography, and farmer profiles to help retailers and manufacturers optimize their offerings.
➤ Expansion expected in 2025: More agriculture retailers are expected to implement AI-driven loyalty strategies.
GROWERS Loyalty Program Integrates AI Technology
The GROWERS Loyalty Program has been expanded with AI-powered capabilities to provide retailers with real-time insights and data-driven customer engagement tools. The program offers customizable incentives based on purchasing behaviors and market trends.
Program Features
➡️ AI-driven insights to help retailers refine their loyalty offerings.
➡️ Predictive alerts to indicate potential customer churn or new sales opportunities.
➡️ Personalized incentives based on farmer purchasing habits.
“For agriculture retailers, loyalty programs are evolving beyond simple rebates. Our AI-powered solution provides tailored insights that allow retailers to engage customers in a more meaningful way.” — Steven Valencsin, CEO of GROWERS
Axiom by Agmatix: AI-Powered Analytics for Loyalty Programs
The GROWERS Loyalty Program operates using Axiom, an AI-driven engine developed by Agmatix, GROWERS’ sister company under ICL Group.
How Axiom Enhances the Loyalty Program
➡️ Analyzes customer behaviors to refine loyalty incentives.
➡️ Delivers real-time insights based on purchasing trends.
➡️ Provides predictive alerts on customer retention and sales opportunities.
➡️ Adapts offerings based on geography, seasonality, and historical data.
“Our investment in AI has enabled us to enhance our relationships with customers while improving the effectiveness of our loyalty program.” — Neal Horrom, COO of Mercer Landmark
Retailers Report Positive Outcomes with GROWERS Loyalty Program
Case Study: Mercer Landmark’s Implementation
🔹 Company: Mercer Landmark, a farmer-owned cooperative.
🔹 Loyalty Program Goal: Strengthen customer relationships and align with manufacturer incentives.
🔹 Outcome: Increased sales and more effective customer engagement strategies.
GROWERS Loyalty Program Expansion in 2025
The closed-loop rewards system ties loyalty points to future purchases, allowing retailers and manufacturers to:
🔹 Strengthen customer relationships
🔹 Increase repeat business rates
🔹 Optimize reward structures based on AI insights
