Food Tech Funding Round

HOLY Raises €10.5 Million in Series A Funding to Expand Healthier Soft Drink Alternative Across Europe

HOLY Raises €10.5 Million in Series A Funding to Expand Healthier Soft Drink Alternative Across Europe

HOLY, the innovative direct-to-consumer brand offering a healthier alternative to traditional soft drinks, has successfully raised €10.5 million ($11.5 million) in a Series A funding round. The investment aims to scale the company’s unique offering across Europe.

Investment Details

Global venture capital firm Left Lane Capital led the funding round. Existing investors FoodLabs and Simon Capital (formerly known as Bitburger Ventures), London-based consumer fund V3 Ventures (part of Verlinvest), and various entrepreneurs and industry experts joined the round.

HOLY’s Mission and Products

Founded in 2020 by three best friends, Frederick Jost, Philipp Nass, and Mathias Horsch, HOLY has sold over 10 million drinks. The company aims to provide a modern alternative to traditional soft drinks.

“We want to do it better and solve the trade-off between great taste and good conscience,” says HOLY founder and co-CEO Frederick Jost.

HOLY’s powder-based soft drinks save over 90% of packaging waste and reduce carbon emissions compared to regular alternatives. They also offer health benefits with low sugar, low calories, functional ingredients like vitamins, nootropics, antioxidants, fiber, and natural flavors and colors.

Growing Customer Base

Reflecting the growing demand for healthier and more sustainable beverage options, HOLY has garnered more than 200,000 loyal customers for its HOLY Energy and HOLY Iced Tea products across Germany, France, Austria, and Switzerland.

Future Plans

The new funding round, one of the most competitive consumer rounds this year, brings HOLY’s total raised to €12.3 million ($13.4 million). The funds will fuel the brand’s mission to become the leading healthier soft drink in Europe, including launching new products, expanding into new territories such as the UK, and moving into retail channels.

“HOLY is currently a team of 25. Now we’re looking for new talent to fuel our product, geographic, and channel expansion as we accelerate our growth across Europe,” says HOLY founder & co-CEO Mathias Horsch.


HOLY’s successful funding round underscores the growing interest in healthier and environmentally friendly beverage alternatives. With a unique product and a clear vision, HOLY is well-positioned to disrupt the traditional soft drink market and cater to the next generation of consumers seeking sustainable and health-conscious options.

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Note: This article is based on publicly available information and is intended for informational purposes only. It does not constitute financial or investment advice.

Photo by Blake Wisz on Unsplash 

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