Key Takeaways
- Komet Irrigation has announced a six-figure investment in a new Application Engineering & Digital Systems division, led by Global Innovation Director Gustavo Hossri, aimed at improving data and measurement in pivot irrigation.
- The investment includes the opening of the Komet Experience Hub in Brazil on June 26, an advanced research, testing, training, and demonstration facility.
- The new division will focus on generating measurable data on sprinkler wear, component lifespan, environmental effects on water delivery, and overall irrigation system optimization.
- Brazil was selected for the facility's location due to its advanced agricultural sector, skilled agronomists and engineers, and diverse operating environments relevant to major global farming systems.
- Knowledge generated at the facility will be shared across Komet's global network to support growers, dealers, OEMs, and irrigation professionals worldwide.
Komet Irrigation Invests in Data and Diagnostics for Pivot Irrigation
Komet Irrigation, the Austrian multinational and a global leader in precision sprinkler and end-of-system solutions for pivot irrigation, has announced a six-figure investment in a new Application Engineering & Digital Systems division. The initiative follows the successful launch of the Komet Experience Hub in Brazil and is intended to address what the company describes as one of agriculture's most significant data gaps: irrigation performance.
While modern agriculture increasingly relies on detailed data covering genetics, fertilizer programs, crop protection, and machinery performance, irrigation decisions have continued to depend largely on experience, visual observation, and assumptions built up over decades in the field. Komet says its new division is designed to change that by bringing engineering, testing, diagnostics, and digital innovation together under a single capability focused on understanding what happens between the sprinkler and the crop.
The Komet Experience Hub: A New Testing and Research Facility in Brazil
As part of the investment, Komet established the Experience Hub, an advanced research, testing, training, and demonstration environment that officially opened on June 26 in Brazil. The facility is intended to support the development of new methodologies, diagnostics, and performance metrics to help growers, dealers, OEMs, and irrigation professionals make more informed decisions.
Brazil was selected for the facility due to its advanced agricultural sector, availability of highly skilled agronomists and engineers, diverse operating environments, and relevance to some of the world's most productive farming systems. Though based in Brazil, Komet says the initiative is global in both purpose and application, with knowledge generated at the hub shared across the company's global network.
What Komet Leadership Says About the Investment
“The future of agriculture will depend on better decisions. Agriculture has become increasingly data-driven, yet irrigation remains one of the least measured variables in crop production. We believe the next generation of progress will come not only from better products, but from better information,” said Andree Groos, CEO of Komet Irrigation.
“Many of the industry's most important decisions are still made with limited measurable information. Our goal is to generate data, metrics and insights that allow growers and partners to make decisions with greater confidence. We are moving from observation to measurement, and from assumptions to evidence,” said Gustavo Hossri, Global Director of Innovation at Komet Irrigation.
Part of a Broader Shift Toward Diagnostics and Performance Intelligence
The investment reflects a broader evolution in Komet‘s approach to innovation, extending beyond sprinkler technology development into diagnostics, performance intelligence, digital services, and data-driven decision support. Future solutions developed through the new division are intended to help customers better understand irrigation system performance, optimize operational efficiency, and improve long-term decision-making.
The Experience Hub's launch drew interest from growers, OEMs, dealers, researchers, and irrigation specialists, with many visitors spending several hours exploring the facility's capabilities. The hub is now fully operational and generating irrigation performance data for growers and partners globally.
“As the world works to feed a growing population while managing increasingly complex environmental challenges, water will become one of agriculture's most strategic resources. We believe the future belongs to those who understand more, so they can use resources more intelligently. This investment is about helping our industry build that future,” added Groos.
