Key Highlights
- John Erb appointed as Interim General Manager and Strategic Advisor for Qualterra’s Mabton, Washington greenhouse campus.
- Brings leadership experience from Roy Farms, Driscoll’s, and Bejo Sementes do Brasil.
- Will oversee the search for a permanent General Manager, expected to transition after six months.
- The Mabton campus acquisition, supported by Cowles Company, aims to expand Qualterra’s sustainable agriculture operations.
John Erb to Lead Qualterra's Mabton Greenhouse Operations
Qualterra has announced the appointment of John Erb as Interim General Manager and Strategic Advisor for its recently acquired Mabton, Washington greenhouse campus.
Erb has a background in agriculture and food systems, with experience in crop production, sustainability initiatives, and operational strategy.
“John’s leadership and experience in agriculture will support Qualterra’s efforts as we transition the Mabton campus,” said Mike Werner, CEO of Qualterra.
Industry Experience and Leadership
Background in Agriculture & Sustainability
John Erb has held senior leadership positions at several agricultural organizations:
- Roy Farms – Served as President and COO, overseeing hops, blueberry, and apple operations.
- Driscoll’s – Led sustainability initiatives and agricultural operations across North and South America.
- Bejo Sementes do Brasil – Managed market expansion efforts and profitability strategies.
His expertise spans strategic planning, production agriculture, and sustainability, aligning with Qualterra’s operational goals.
Transition Plan for Long-Term Leadership at Qualterra
Search for Permanent General Manager
As Interim General Manager, Erb will oversee the hiring process for a permanent General Manager, expected to take over in six months.
“The Mabton greenhouse campus offers opportunities for innovation in sustainable agriculture,” said John Erb. “I look forward to working with the team to advance operations and assist in onboarding a new General Manager.”
After the transition, Erb will continue as a Strategic Advisor, focusing on long-term planning and operational strategy.
Mabton Greenhouse Campus: Expansion of Qualterra’s Operations
The acquisition of the Mabton greenhouse campus, supported by an investment from Cowles Company, is expected to contribute to Qualterra’s expansion in sustainable agriculture.
The facility will focus on:
- Increasing production capabilities while maintaining environmental responsibility.
- Integrating technology to support crop management and efficiency.
- Strengthening Qualterra’s operational framework for future growth.
Erb’s interim leadership will assist in managing the transition as Qualterra expands its operations at the Mabton site.
