RedSea, a Jeddah-based sustainable ag-tech company, has appointed two new divisional heads as it continues to develop world-leading technologies for sustainable agriculture. Bruno de Oliveira will serve as the Chief Agricultural Officer, while Branko Lovic will be the Chief Plant Science Officer. RedSea’s proprietary technologies include resilient plant science and genetics, sustainable cooling systems, and remote monitoring systems. In addition, the company aims to become a world leader in providing sustainable technologies for hot climates while tackling food insecurity.
The Jeddah-based sustainable ag-tech company, RedSea, has announced the appointment of two new divisional heads as it continues its efforts to develop world-leading technologies for sustainable agriculture. The new positions include Bruno de Oliveira as Chief Agricultural Officer and Branko Lovic as Chief Plant Science Officer.
Bruno de Oliveira joins RedSea from Silal in Abu Dhabi, where he was Head of Farms Development. He brings a wealth of experience managing commercial crops, including a diverse range of fruits and vegetables across Europe, Africa, and the Middle East. Bruno will oversee all global agriculture sites and operations in his new role, ensuring alignment with ESG and sustainability goals in agriculture practices.
Branko Lovic, who comes from a background in plant science, previously held executive roles at United Genetics USA and its affiliates in Spain and has worked for Monsanto and Syngenta. In his new role, Branko will lead RedSea’s plant science division and further the development of salt, heat, and drought-tolerant crops.
Ryan Lefers, CEO and co-founder of RedSea, said that the experience and expertise of these two new hires are invaluable as the company focuses on technology sales this year and continues to scale its operation.
RedSea’s proprietary technologies, which include resilient plant science and genetics, sustainable cooling systems, and a data enterprise remote monitoring and control system, are already being used by growers in seven countries globally. The company’s technologies have also been deployed at RedSea’s facilities, where it delivers high-quality produce to major national retailers under the Red Sea Farms brand.
RedSea’s impressive portfolio of partnerships, including building sustainable farm facilities with Red Sea Global and Silal, is set to grow as the company expands. With goals to become a world leader in providing sustainable technologies for hot climates and tackling food insecurity, RedSea’s appointment of two new divisional heads demonstrates the company’s commitment to developing sustainable agriculture technologies and becoming a world leader in this field.
Image provided by RedSea