Key Takeaways
- SitePro, a Lubbock-based provider of cloud-based fluid management and IoT automation software, has launched a channel partner program with Arizona-based Western Hydro Engineering as its inaugural partner.
- Western Hydro will integrate SitePro's patented automation software into agricultural and municipal water well and pumping projects across Arizona, giving customers real-time monitoring and remote control capabilities.
- SitePro has also announced a strategic collaboration with the South Plains Division of Nutrien Ag Solutions to deliver chemical dosing solutions using stand-alone N-pHURIC units that maintain optimal pH levels in irrigation water.
- Alongside these operational announcements, SitePro has unveiled a new brand identity, logo, and website at sitepro.com, organized around its new mantra “The Power to See in 4D.”
- The three announcements — partner program, Nutrien collaboration, and rebrand — mark a coordinated expansion across SitePro's water, agriculture, and oil and gas markets.
SitePro Launches Channel Partner Program with Western Hydro Engineering
SitePro, a Lubbock, Texas-based provider of cloud-based fluid management and IoT automation software serving the water, oil and gas, and agriculture industries, has announced the launch of a new channel partner program. Arizona-based Western Hydro Engineering joins as the program's inaugural partner, incorporating SitePro's patented automation software into agricultural and municipal water well and pumping projects across Arizona.
The partner program is designed to allow industry providers to embed SitePro's software directly into their own service offerings. For Western Hydro's customers, the integration delivers enhanced real-time monitoring and remote control capabilities for critical pumping and water management equipment — a capability with increasing relevance across Arizona's water-stressed agricultural water management sector.
Nutrien Ag Solutions Collaboration Targets Irrigation Water Quality
In a separate announcement, SitePro revealed a strategic collaboration with the South Plains Division of Nutrien Ag Solutions focused on chemical dosing for in-field irrigation management. Through the arrangement, stand-alone N-pHURIC units use SitePro software to maintain optimal pH levels in irrigation water prior to distribution via drip or pivot systems.
Treating irrigation water to the correct pH before application supports improved soil integrity, more efficient water use, and better overall water quality at the point of delivery — outcomes that align with the efficiency pressures facing high-value crop producers across the South Plains region.
“Our goal is to turn complexity into understanding and confident action. By partnering with industry leaders like Western Hydro and collaborating with the South Plains Division of Nutrien Ag Solutions, we are scaling our ability to give operators ‘The Power to See in 4D' and achieve measurable, impactful outcomes,” said David Bateman, CEO of SitePro.
SitePro Rebrand Reflects Broader Operational Expansion
Coinciding with the two partnership announcements, SitePro has launched a comprehensive rebranding initiative. The company introduced a new logo and visual identity alongside an updated website, with navigation restructured around user benefits rather than product categories. The rebrand is anchored by the new brand mantra “The Power to See in 4D,” which the company describes as reflecting a proactive, results-driven approach to fluid control automation.
“Our new brand and website are essentially our visual way to capture SitePro's passion for setting new standards in automation and customer experience. With these exciting changes, we're making it even easier for our customers and partners to access powerful, intuitive solutions that help them command their operations and achieve meaningful outcomes,” Bateman added.
The three simultaneous announcements — the channel partner program, the Nutrien Ag Solutions collaboration, and the rebrand — mark a coordinated push by SitePro to expand its commercial footprint and platform positioning across multiple verticals and geographies.
