Key Takeaways
- Tractor Junction secured $22.6M in Series A funding, including $17M equity and $5.6M debt.
- The round was led by Astanor, marking its first investment in India.
- The company has grown revenues 13x in three years and now serves over 60 million annual visitors.
- FINJ, Tractor Junction’s fintech arm, has disbursed over $180M in loans.
- Funding will support expansion of used vehicle operations, fintech services, and on-ground retail presence.
Tractor Junction Funding Round Marks Major Step for Rural Mobility
Tractor Junction, India’s largest rural auto-fintech platform, has raised $22.6 million in a Series A round aimed at strengthening the country’s rural vehicle and finance ecosystem. The round was led by Europe-based impact fund Astanor, with participation from existing investors Info Edge Ventures and Omnivore.
The raise includes $17M in equity and $5.6M in debt, giving the company additional resources to accelerate expansion of digital tools, physical retail networks, and its used-tractor and fintech vertical, FINJ. The investment also represents Astanor’s first entry into the Indian market.
Tractor Junction Growth Driven by Used Vehicles and Fintech
Founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, Tractor Junction has evolved from a 200 sq. ft office into India’s largest rural mobility platform. Over the past three years, the company has achieved 13x revenue growth, supported by rising demand for affordable vehicles and formal financing options in rural markets.
The platform now records over 60 million yearly visitors, works with more than 50 OEM partners, and operates a growing retail footprint with company-owned stores in 75 cities across six states. These outlets provide farmers with trusted pathways to buy, sell, finance, and insure used tractors and commercial vehicles.
A significant driver of growth has been the company’s focus on verified used vehicles, which offer a practical alternative for small and marginal farmers for whom new machinery remains unaffordable.
FINJ Strengthens Rural Credit Access
Launched in early 2024, FINJ has already disbursed over $180 million in loans through partnerships with 25 lending institutions. The platform uses data-driven underwriting to offer interest rates up to 30% lower than informal lenders, helping farmers reduce credit costs.
CEO Rajat Gupta said the company aims to accelerate financial inclusion by expanding mechanization access. Investors from Astanor, Info Edge, and Omnivore highlighted the platform’s strong fundamentals, mission alignment, and value creation for rural communities.
With the new capital, Tractor Junction plans to scale its network, enhance fintech capabilities, and broaden its presence across India’s rural economy.
