Key Takeaways:
- Tractor Zoom acquires Anvil App Works, aiming to advance the industry with integrated inventory and margin growth solutions.
- The acquisition is a natural progression of a partnership that began in February, receiving positive feedback for integrated solutions.
- The combined company will operate under Tractor Zoom’s name in Iowa, led by Kyle McMahon, with 47 employees.
- The merger aims to create a comprehensive SaaS platform for North American dealerships’ sales and equipment inventory management.
- Existing customers assured minimal impact with continued investment in customer success and technology resources.
Tractor Zoom’s Strategic Acquisition
Kyle McMahon, the visionary Founder and CEO of Tractor Zoom, proudly announced the acquisition of Anvil App Works, a Salesforce OEM partner known for its specialized CRM solutions for equipment dealerships. This strategic move vows to revolutionize the industry by providing dealerships with integrated solutions to enhance inventory turnover and margin growth.
Solidifying Partnerships for Greater Heights
The acquisition is not just a business move but the evolution of an existing partnership that began in February. McMahon emphasized the natural progression of their relationship, which has already demonstrated significant value through integrated solutions that received high customer praise. This step allows Tractor Zoom to scale its success and devote more resources to developing unparalleled dealer solutions.
Leadership and Operational Insights
Post-acquisition, the combined entity will continue as Tractor Zoom, headquartered in Iowa, under McMahon’s leadership. Jason Hoult, the dynamic CEO and Founder of Anvil App Works will continue to play a crucial role, focusing on product development and innovation. This merger brings together 47 skilled employees from both companies, aiming to streamline the equipment appraisal, pricing, and sales processes.
Technological Integration and Customer Assurance
The acquisition marks the beginning of a journey to create a unified SaaS platform that addresses the complex needs of equipment dealerships across North America. While Tractor Zoom is dedicated to integrating products and technology seamlessly, it assures existing customers of both Tractor Zoom Pro and Anvil’s DealerConnect and Enterprise platforms of minimal operational impact. The company is committed to maintaining high-quality customer service while investing in additional resources for an enhanced customer experience.
Vision for the Future
As this new chapter unfolds, McMahon reassures that the company’s core mission, vision, values, and brand promise remain steadfast. Tractor Zoom is committed to listening to its customers, delivering cutting-edge solutions, and providing transparent and actionable insights to empower dealerships in making informed business decisions.
1 Comment