Digital Solutions New Technology In Agriculture

xarvio Expands into Horticulture with New Digital Farming Solution

BASF Digital Farming GmbH is launching xarvio FIELD MANAGER For Fruits & Veggies to support wine and table grape growers from late 2025.
Image provided by BASF.

Key Takeaways

  • BASF Digital Farming GmbH is launching xarvio FIELD MANAGER For Fruits & Veggies to support wine and table grape growers from late 2025.
  • The platform will expand in 2026 to include tomatoes, potatoes, and additional crops, extending support to more regions.
  • This marks BASF’s entry into the horticultural sector, integrating Horta’s Decision Support System (DSS) for data-driven agronomic recommendations.
  • The digital platform aims to enhance crop management, reduce input costs, and support sustainability goals, including CO₂ emission reduction.

Introducing xarvio FIELD MANAGER for Horticulture

BASF Digital Farming GmbH has announced the global expansion of its digital farming platform with the introduction of xarvio FIELD MANAGER For Fruits & Veggies. Initially launching for wine and table grape growers in France, Italy, Spain, and Türkiye in late 2025, the platform will expand in 2026 to include tomatoes, potatoes, and additional crops.

This move represents BASF’s strategic growth in horticulture, providing digital agronomic solutions tailored for specialty crop growers.

“We’re excited to introduce xarvio FIELD MANAGER to wine and table grape growers in Türkiye and key European markets,” said Konstantin Kretschun, Global Head of BASF Digital Farming. “This marks the start of our global expansion into the horticultural sector and supports our offering in other major crop systems.”


Enhancing Crop Management with Data-Driven Insights

xarvio FIELD MANAGER For Fruits & Veggies integrates Horta’s Decision Support System (DSS) and proven agronomic models to provide:

  • Field-specific recommendations for crop protection, irrigation, and plant health monitoring.
  • Real-time updates on pest and disease risks, tailored to specific field conditions.
  • Automated documentation of recommendations to support regulatory compliance and sustainability goals.
  • User-friendly interface for desktop, tablet, or smartphone access.

“By combining our advanced xarvio FIELD MANAGER platform with Horta’s recognized Decision Support System (DSS), we are providing growers and the entire food value chain a powerful, proven, and unique digital solution that drives productivity, profitability, and sustainability,” added Kretschun.


Supporting Sustainability in Specialty Crop Production

BASF’s expansion into horticulture aligns with its broader sustainability strategy by equipping growers with precision farming tools that:

  • Reduce input costs through optimized fertilization and irrigation management.
  • Improve yields by mitigating disease pressure and providing targeted agronomic insights.
  • Lower environmental impact, including CO₂ emission reduction through improved efficiency.

Wine and table grape growers will benefit from season-long monitoring, ensuring informed decision-making and more efficient crop management.


Global Rollout and Availability

The xarvio FIELD MANAGER For Fruits & Veggies platform will be available to wine and table grape growers in September 2025. The subscription-based service will be accessible via desktop, tablet, or smartphone, allowing for seamless integration into farm management practices.

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