Key Takeaways:
- Strategic Relationship Established: Zilliant, a leader in pricing lifecycle management, forms a strategic partnership with AGCO Corporation, a global leader in agricultural machinery and precision ag technology.
- Efficiency and Satisfaction Goals: The partnership aims to streamline AGCO’s pricing process, promising significant time savings and enhanced satisfaction levels among dealers, customers, and the sales team.
- Complex Pricing Challenges Addressed: Given AGCO’s global presence and product complexity, Zilliant’s platform will tackle intricate pricing and bundling decisions, ensuring relevancy and dynamism in pricing strategies.
- Automation and Modernization: The initiative will transition AGCO from manual pricing to a centralized, automated system, modernizing how products are priced and discounts are leveraged.
Zilliant and AGCO Forge Path to Digital Pricing Transformation
Zilliant, a frontrunner in the realm of pricing lifecycle management, today unveiled a strategic collaboration with AGCO Corporation (NYSE: AGCO), renowned for its innovative agricultural machinery and precision ag technology. This partnership is poised to redefine how AGCO approaches pricing, marking a significant leap towards digital transformation and dynamic pricing capabilities.
Tailored Solutions for Complex Pricing Dynamics
AGCO, with its expansive portfolio of global brands and a network of over 3,000 independent dealers and distributors across roughly 140 countries, encounters intricate pricing scenarios. These include a wide array of highly configured products and numerous options that necessitate nuanced pricing and bundling strategies. Zilliant’s advanced platform is designed to streamline this complexity, offering a unified process that accommodates the distinct needs of AGCO’s diverse brands and geographic regions. This system enables prices to be dynamically adjusted in response to the rapid shifts characteristic of today’s economy.
Enhancing Operational Efficiency and Responsiveness
Damon Audia, Senior Vice-President and Chief Financial Officer at AGCO, highlighted the transformative potential of this partnership. “With Zilliant, we’ve found an expert with the proven ability to transform pricing from manual processes to a centralized and automated system,” Audia remarked. He underscored the platform’s role in modernizing AGCO’s approach to valuing products, optimizing discounts, and improving responsiveness to the needs of farmers and dealers.
A Competitive Edge Through Digital Pricing
Zilliant CEO Pascal Yammine expressed confidence in the alignment between the companies’ goals and capabilities. “AGCO is a perfect example of how a forward-thinking approach to digital transformation and dynamic pricing creates a competitive advantage,” Yammine stated. He emphasized Zilliant’s commitment to aiding AGCO in managing the complexities of equipment configurations, sales channel rules across various markets, and optimizing their pricing strategy to meet these challenges.
Image provided by AGCO Corporation
