Key Takeaways
- New Agritech Platform Launched: du and Gracia Group have partnered to launch an agritech platform, aiming to revolutionize the agricultural sector in the UAE.
- Technological Integration: The platform leverages ICT, cloud computing, automation, IoT, data science, and AI to support sustainable and secure farming practices.
- Comprehensive Digital Ecosystem: The platform includes an e-commerce framework and the Agriculture 360° model, providing end-to-end services for various stakeholders in the agricultural sector.
- Commitment to Innovation: du and Gracia Group emphasize their commitment to digital transformation, food security, sustainability, and economic diversification in the UAE.
- Support for Local Agriculture: The platform aims to expand investment opportunities, foster local participation in farming, and provide comprehensive training and support.
du and Gracia Group Unveil Innovative Agritech Platform
du, an Emirates Integrated Telecommunications Company (EITC), today announced a partnership with Gracia Group to launch a new agritech platform, a comprehensive digital ecosystem designed to transform the agricultural sector in the UAE. The platform aligns with the vision of the country’s leaders to advance sustainable and secure farming practices. The signing ceremony was attended by H.E Dr. Amna Al Dahak, Minister of Climate Change and the Environment, Jasim Al Awadi, CICTO at du, and Hamed Al Hamed, Founder and CEO of Gracia Group.
Leveraging Advanced Technologies
This innovative platform harnesses the power of Information and Communication Technologies (ICT), cloud computing, automation, the Internet of Things (IoT), data science, and Artificial Intelligence (AI). By integrating these technologies into traditional agricultural processes, it aims to further the UAE’s vision for advanced farming.
Comprehensive Digital Ecosystem
The agritech platform features an e-commerce framework to automate and digitize agricultural operations. It utilizes the Agriculture 360° model, developed by Gracia Group, to offer a comprehensive suite of services covering all aspects of agriculture and farming. This includes services for farmers, suppliers, buyers, agritech entities, business entities, and retail outlets.
Jasim Al Awadi, du’s CICTO, stated, “At du, we are committed to leading the digital revolution that drives our nation forward. This agritech platform is a testament to our endeavor to merge ICT with the agricultural sector, providing a robust platform that caters to the diverse needs of the UAE’s farming community. As we embrace innovation, we understand our responsibility towards contributing to the UAE’s food security, youth in agriculture, and economic diversification.”
Fostering Digital Transformation
Through this strategic partnership and the application of cutting-edge technology, the agritech platform aims to drive digital transformation within the agricultural sector. This initiative highlights du ICT’s dedication to innovation and its role in supporting the UAE’s food security and sustainability efforts. The platform also aims to attract the next generation to farming and agriculture.
Hamed Al Hamed, CEO of Gracia Group, remarked, “The inception of this agritech platform is a crucial step towards reshaping the agricultural spectrum in the UAE. By integrating modern technologies and digital excellence into farming practices, we pledge to support the government’s strategic directions for food security and agricultural sustainability.”
Supporting Local Agriculture
The platform provides a space for buying, selling, trading, training, leading agri-techniques, food processing techniques, and logistical support. It also offers a comprehensive database of information on food produce, market demands, and pricing. This initiative aims to expand investment opportunities in agriculture, encourage local and resident participation in farming, and provide comprehensive training and incubation programs to promote farming as a mainstream business.
Image provided by du
