Key Takeaways
- Greeneye Technology is launching its first precision spraying field trials outside the U.S., partnering with Australia’s Croplands.
- The trials, starting in 2025, aim to adapt Greeneye’s technology to Australian conditions and crops such as canola and cereals.
- Croplands’ Portfolio Manager, Steve Norton, underscores the technology’s potential to improve efficiency and reduce chemical use in both pre- and post-emergence applications.
- Greeneye’s AI-powered system has demonstrated an 87% reduction in non-residual herbicide usage in U.S. farming trials.
- The project is backed by the Grains Research and Development Corporation to enhance profitability in Australia’s grain sector.
Introduction of AI Precision Spraying in Australia
Greeneye Technology, an innovator in precision spraying technology, today announced its first field trials outside the United States through a strategic partnership with Croplands, an Australian leader in spray equipment. The trials, set to begin in 2025, aim to test the effectiveness of Greeneye’s AI-enabled precision spraying system in Australian agriculture, specifically for post-emergence applications on key crops like canola and cereals.
Croplands: A Trusted Australian Partner
Headquartered in Adelaide, South Australia, Croplands has a significant footprint across the country and has led the distribution of infrared-based precision spraying systems for pre-emergence applications. Croplands has supported nearly a thousand farmers in reducing chemical usage, especially during pre-emergence stages. Steve Norton, Portfolio Manager at Croplands, emphasized the company’s commitment to next-generation solutions: “Croplands’ mission is to provide our customers with access to cutting-edge technologies that drive ROI potential and productivity. We are now looking to the next generation of precision spraying technology to unlock its full potential by offering solutions that can be utilized during both pre- and post-emergence treatment.”
After an extensive review, Croplands selected Greeneye’s system, attracted by its proven track record in the U.S., its machine-agnostic design that allows retrofitting onto existing sprayers, and its dual tank/line feature that differentiates between residual and non-residual herbicides, thus optimizing efficiency.
A Breakthrough in Weed Control Technology
Greeneye’s technology, first launched commercially in the U.S. in 2022, is redefining weed control. Equipped with high-resolution cameras and proprietary AI, the system detects and classifies weeds at 40 frames per second, enabling precise spraying with minimal herbicide waste. This rapid detection system operates at commercial speeds of 15 mph, making it as productive as conventional broadcast methods. According to Greeneye CEO Nadav Bocher: “We are delighted to announce our collaboration with Croplands, a true visionary in the ag space that shares our mission to leverage innovative technology to enhance farming outcomes and protect the environment. Croplands has established itself as a leader in driving mainstream adoption of precision spraying technology, and it has an expansive network in place to facilitate a rapid roll-out.”
Greeneye Technology Latest News
Greeneye Technology Launches First U.S. Dealership with Boeck Seed Services (2024/05/22)
Greeneye Technology opened its first dedicated dealership in Nebraska, partnering with Nebraska-based Boeck Seed Services. The dealership will provide sales, installation, and service to farmers in Nebraska and surrounding states, marking a significant milestone in Greeneye’s expansion strategy in the U.S. The partnership is the first step in Greeneye’s ambitious plan to create a nationwide network of dealerships. Greeneye’s advanced precision spraying technology, which is retrofitted to existing sprayers, includes a proprietary 120ft aluminum boom with 24 high-resolution cameras, 12 GPUs, 144 independently-controlled spray nozzles, and 72 high-intensity lights. The system also features a dual line/tank setup for optimal weed control. Boeck Seed Services, the number one precision planter dealer in Nebraska, is well-suited to partner with Greeneye, as they have already begun selling Greeneye systems for the 2025 season. The company will open a dedicated facility in September to retrofit customers’ sprayers, providing in-field training and ongoing support for operation and maintenance.
Secures $20M in Funding (2024/04/18)
Greeneye Technology has successfully closed a $20 million funding round led by Israeli investment company Deep Insight. This investment will help scale Greeneye’s operations in the U.S. and enhance its technological capabilities. The company’s AI-enabled precision spraying technology significantly reduces herbicide usage and environmental impact, and it aims to deploy systems across 200 million acres of corn, soybean, and cotton in the upcoming year.
Enhances Advisory Board with Agtech Veteran Tobias Menne (2024/03/21)
Greeneye Technology, known for its AI-enabled precision spraying for agriculture, has added Tobias Menne to its advisory board. Menne, an agtech veteran with over two decades of experience, is expected to play a key role in advancing the company’s strategic initiatives. He believes in the potential of Greeneye’s technology to dominate the market and unlock significant value for growers. The company aims to expand its market presence, introducing its system to new states and adapting its technology for additional crops and inputs.
Appoints Ori Sarfaty as VP of R&D (2023/07/13)
Greeneye Technology, the industry frontrunner in AI-enabled precision spraying technology known for reducing herbicide usage by up to 94%, has announced Ori Sarfaty as its new Vice President of Research and Development. Sarfaty’s appointment followed Greeneye’s notable U.S. launch last year, and he will now lead the development of the company’s next-generation technology, expanding its applications to include new crops and inputs, thus enhancing its value proposition to farmers beyond just herbicide reduction.
Greeneye Technology & Farmers Business Network Join Forces (2023/01/25)
Greeneye Technology and Farmers Business Network (FBN) have announced a long-term strategic collaboration agreement to help farmers reduce weed control costs and increase profitability. The partnership will combine Greeneye’s retrofit precision spraying systems and FBN’s Precision Spraying Packs – customized crop protection and nutrition plans that FBN is developing for use specifically with the Greeneye technology – and financing offerings. The program will launch in the U.S. for the 2024 growing season.
NuWay-K&H Introduces Greeneye Precision Spraying for Agtech Advancement (2023/01/11)
Following the purchase of a Greeneye Technology precision spraying system, NuWay-K&H Cooperative has announced a significant expansion to its agtech offering in order to significantly reduce herbicide use, boost the effectiveness of its weed management programs, increase crop yields, and support sustainability initiatives. It has designed customized input packages to achieve farmers’ main goals in order to make the switch to precision spraying easier. In field testing, it was found to achieve the same degree of effectiveness as the broadcast application while, on average, using 87% fewer non-residual herbicides. The business is certain that the approach will enable farmers to collaborate more successfully with large food firms seeking to cooperate with sustainable suppliers.
