Impossible Foods Introduces New Line Of Its Flagship Product

Impossible Foods

Impossible Foods has introduced a new version of its flagship product – the Impossible™ Beef Lite. It is designed to be healthier than lean animal beef, offering 21 grams of protein, no trans fat or cholesterol, 75% less saturated fat, and 45% less total fat than 90/10 lean beef from cows. The nutrient-rich product is also high in fiber, iron, B vitamins, zinc, and potassium and contains 33% less sodium than a competitor’s plant-based beef product. Impossible Foods has been committed to improving its proprietary. Plant-based beef recipe’s taste and nutritional value since its launch in 2016. This marks the fourth new product launched by the company in 2023, following the debut of three new plant-based chicken products last month.

Impossible Foods has seen significant growth in its sales, with over 50% dollar sales growth in U.S. retail stores last year. Impossible Beef Lite has already been introduced in select retailers. It is expected to be more widely available nationwide in the coming weeks. Impossible Foods’ products, including the new Impossible™ Chicken Tenders, Spicy Chicken Nuggets, and Spicy Chicken Patties, are available in over 30,000 grocery stores across the U.S. With more people switching to plant-based options, Impossible Foods aims to provide meat alternatives that are not only healthier but also have a lower environmental impact. The company’s commitment to sustainability and innovation has made it a leading brand in the plant-based food industry.

Alternative Meat & Its Promises

Alternative meat and protein have become increasingly popular in recent years, with more consumers opting for plant-based options or meat substitutes made from innovative technologies. Proponents of alternative meat and protein argue that it can be a more sustainable and ethical option compared to traditional animal agriculture, as it requires fewer resources and produces fewer greenhouse gas emissions. However, some critics have raised concerns about the nutritional value and processing of these products and their cost compared to traditional meat. A Guardian article in 2019, pointed out the tendency of people to use vegan/alternative meat as a health halo and remain heavily processed in some instances, which can cause a wealth of other health issues.

Image from Impossible Foods

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