Key Takeaways
- Kubota’s 2030 Vision: Kubota North America Corporation (KNA) revealed its 2030 vision at CES® 2024, focusing on societal solutions in food production, clean water, and environmental sustainability.
- The New Agri Concept: A ground-breaking concept vehicle combining automation, AI, and electrification to support a wide range of agricultural tasks.
- Innovation in Equipment: The concept includes advancements such as automatic data collection, real-time monitoring, and water management automation, all aimed at increasing efficiency and productivity.
- Eco-Friendly and Efficient Design: The New Agri Concept is a fully electric vehicle boasting fast charging and quiet operation, making it ideal for various settings.
- Kubota’s Expanded Role: Transitioning from an equipment provider to a solutions provider, with increased emphasis on integrating digital technologies like AI and connectivity into their products.
At the world-renowned CES® 2024, Kubota North America Corporation (KNA) showcased its ambitious vision for 2030. This vision is rooted in the company’s extensive history of addressing societal challenges like food production and environmental sustainability. The event highlighted Kubota’s evolution from a trusted equipment manufacturer to an innovator in technology integration.
Kubota’s Evolution and Vision
Kubota’s Executive Officer Todd Stucke emphasized the company’s shift towards becoming a solutions provider. Kubota, recognized for its equipment’s reliability and ease of use, is now integrating AI and data capabilities directly into its products, enhancing user experience and productivity.
The New Agri Concept
The centerpiece of the presentation was the New Agri Concept, a fully electric multi-purpose vehicle. It is designed flexibly and features six independent drive motors and a standard three-point hitch, allowing it to perform various tasks like mowing and tilling. Its quick charging ability and quiet operation make it suitable for residential and commercial use.
Technology Integration
The New Agri Concept represents Kubota’s commitment to fusing digital and physical solutions. Senior Technologist Brett McMickell highlighted how technologies such as AI, connectivity, and autonomy are integral to realizing Kubota’s vision of providing comprehensive solutions across the food value chain.
Kubota’s Legacy and Future
Founded in 1890 in Osaka, Japan, the company has a long-standing tradition of innovation guided by food production, clean water, and environmental care principles. Today, the company is a significant player in North America, known for its iconic orange equipment in various industries.
Expansion in North America
Kubota continues to grow in North America, establishing new facilities and innovation centers. These developments bring more jobs and ensure a steady stream of solutions tailored for the North American market.
Image provided by Kubota
